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May 24, 2014 by admin

My smallest PMC donation

It was three dollars. Yet it means as much to me as any donation received so far. You see, the $3 was from my then 7-year-old daughter. It represented 50 percent of her life savings (thankfully, she’s unaware of what we have been putting away for her).

The donation conversation occurred over breakfast. Actually her breakfast, which consists of me making lunch while she eats and then sitting at my laptop and trying to get some work done while she tries to make conversation and delay her morning shower. On that day, I was all ears.

“Dad, I’ve got $6 in my piggy bank. I’d like to give you $3 for your ride.”

Giving her a hug, “Ah, Sophia, that’s sweet, but I don’t’ want to take your money.”

“But, Dad, does doing the ride make you happy?”

“Yes, it does.”

“Then I want you to have it.”

Another proud hug followed. “You hang on to your money and I will let you know when I’m ready for it.”

What’s always amazed me about Sophia is she gets it—without even knowing she gets it. Doing the Pan Mass Challenge is a lot of work to train and raise funds. Yet it really is a gift to yourself as each donation that comes in brings smile to my face and tears to my eyes. Each one. That’s why I’m delaying acceptance of Sophia’s $3 until it puts me over my minimum of $3200.

If you want to help bring Sophia closer to making her donation, click here.

I find it rather ironic that she wants to contribute to a cause to cure a disease she knows very little about. I’m sure she’s heard it mentioned around the house, on television or at school. Yet she does not know how closely it has touched her life. In fact soon, I’m not sure how soon, she will know plenty about it. There are people in her life that have this insipid disease and she is unaware of that fact. For now, she just wants to help Daddy, but she will really be helping them.

As a writer, I loathe use of profanity and vulgarity in print. Most of the time, it is completely unnecessary and can be said a better and more inventive way. Yet there is no getting around this and sugar-coating what cancer does. As my Millis neighborhood friend Donna Dwyer put it, “cancer sucks!”

She knows firsthand having lost her 20-year-old niece to it a few years ago. That’s why even though she’s a single mom working several jobs to put her daughter through college, she was one of the first to donate to my ride. Thank you, Donna.

We all know somebody who has cancer or succumbed to it. The Pan Mass Challenge is about them, not the people riding in it. That’s why 100 percent of the donations raised by riders goes to the Jimmy Fund/Dana Farber. That’s right, 100 percent!

It’s a cliché to say that every little bit helps. But it is true. The $3 my daughter will donate is going to prove that. And who’s to say that little amount of money doesn’t lead to the research that finally puts an end to cancer?

The one thing doing this ride has taught me is do not say anything is impossible. You will be proven wrong.

If you want to give, you can go to my online site or mail a check written out to Pan Mass Challenge and mail it to me at: Joe D’Eramo, 111 Kathleen Drive.  Plymouth ,MA.

Now, I’m off to train. Got to go earn my $3.

Filed Under: Blog

May 11, 2014 by admin

“I’m cancer-free.”

The late Tim Haley

“I’m cancer-free.”

Those were the words yours truly wrote when composing a press release for a client, Tim Haley, owner of Haley’s Tire up in Maine. Tim had been diagnosed with colon cancer a few years earlier. Having gone through numerous surgeries and treatment, he had an NED reading on his last blood test. That means No Evidence of Disease.

While that’s a great story unto itself, it was even more impressive when you considered that Tim, as part of his therapy trained and participated in the Pan Mass Challenge. Not only did Tim complete the 200+ miles from Sturbridge to P-town, but his team, Team Headstrong, raised $75,000 for Dana Farber and the Jimmy Fund.

As the PR firm charged with enhancing the visibility of Tim’s chain of tire stores in Maine, Haley’s Tire, we thought it was a great opportunity to raise the visibility of stores and the cause. Particularly in light of Tim’s most recent NED test.

I’m the one who wrote the release and it was my idea to use the words “cancer-free”. And it worked. The Portland Press Herald wrote an article. That was in June.

Closer to the ride, Tim began to feel some discomfort. His training had aggravated scar tissue from previous surgeries. He was in the hospital on Friday, the day before the ride. It didn’t look like he was going to be able to participate. Lance Armstrong even sent a video message the morning of the ride.

Tim didn’t participate in the ride, but checked out of the hospital and drove down from Maine to root on Team Headstrong.

The rest of the story you can probably guess. The cancer returned. Within a year, Tim was gone, leaving behind a wife and four-year-old daughter. He was 44, just a few years younger than me with a daughter around my daughter’s age.

The death of someone I barely knew hit surprisingly hard.

Logically, I know writing a press release didn’t cause Tim’s relapse. The medical reasons were there. Yet as someone who subscribes to the idea of karma and Murphy’s Law, it bothered me that I pushed for him to put that into the release. It has haunted me ever since.

Every year since, I receive e-mails from Tim’s widow. Team Headstrong rides on and there are several fundraisers in Tim’s memory each year.  I’ve wanted to participate in one for the longest time, but the distance, time, etc. always seem to get in the way. At least that’s what I told myself. This year is different.

I recently turned 50. While I pray to God there’s a lot more life left, this milestone birthday has made me aware of my own mortality. I have always wanted to ride in the Pan Mass Challenge. The fundraising intimidated me. The idea of training for a two-day ride didn’t thrill me either. Yet I wanted my entry into my last half century to mean something. So I signed up for the Pan Mass Challenge and began the task of raising a minimum of $3200.

Many will raise a lot more than that. I hope to be one of those. But what’s really important to me is to set my karma straight.

Tim Haley will be one of many people with me on my ride in spirit. On approaching every hill, I’ll be asking for his help to power through. I’m not sure I’ll feel a tailwind or anything. But I will remember the words that Tim had engraved on a paperweight on his desk:

“When you are going through hell, keep going.” –Winston Churchill

My life is so far from hell, it’s not funny. Tim’s wasn’t, but you would never know it by the way he conducted himself in his last years. And that’s what will push me through to not only finish the ride, but hit my goal of $3800.

If you would like to help, please go tohttp://www2.pmc.org/profile/JD0448.

Filed Under: Blog

November 29, 2013 by admin

One last Movember ‘thank you’

It’s Thanksgiving morning and my heart is full. I have a beautiful wife, wonderful kids, great extended family. Everybody is, for the most part, happy and healthy. I’m truly blessed.

I am also extremely grateful to have been part of a Movember fundraising effort that’s raised well over $1,000 for the My Pinnacle Network Movember team. The response has been overwhelming. It’s quite true what they say that when you give you get.

The Movember fundraiser ends on Saturday, November 30. I have been informed that I’m but a few hundred dollars away from achieving their Platinum Club status for raising more than $1,000 as an individual. It would be quite an honor to achieve that status. If you can help with a small donation, that would certainly be appreciated by the men who are fighting the good fight against prostate cancer.

I remember when my father had his surgery for his prostate cancer. I had booked a vacation to Club Med Moorea in Tahiti before he set the date. So, I was literally on the other side of the world when he had the surgery. I was in a paradise thousands of miles away, but my mind and heart were with him.

Dad made it through the surgery with flying colors. But I never felt so helpless in my life. That’s part of why I’ve been so passionate about this fundraiser (some might say annoying). If we can prevent future sons, daughters, sisters, brothers, husbands and wives from feeling this way, then all the effort will have been worth it.

I’ll close by wishing you and yours a happy Thanksgiving. Here’s my link if you want to donate http://us.movember.com/mospace/1515062. You can also send a check made out to ‘Movember’, referencing my registration ID: 1515062 and mailing it to: Movember US, P.O. Box 1595, Culver City, CA 90232.

Happy Thanksgiving, everybody and God bless.

Joe

Filed Under: Blog

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