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I feel you, AI

A Deep Dive into Nick Usborne’s Cutting-Edge Course – “Futureproof Your Copywriting: Navigating AI Integration with Emotional Intelligence”

Say it isn’t so, Nick. That was my first reaction to hearing legendary copywriter Nick Usborne had an AI offering. Sort of like the 10-year-old in 1920 greeting Shoeless Joe Jackson outside the courthouse.

Yet like so much of Nick’s teachings, he straightforwardly shares how you can improve your writing by inegrating artificial intelligence (AI) into content creation. And it just makes sense. Particularly when you blend AI’s capabilities with emotional intelligence (EI). The end result is compelling, human-centric copy written in about half the time.

How does Futureproof work?

The course is structured into three main parts:

  • AI and it’s role in content creation
  • Emotional intelligence or EI – What it is, how to gauge your EI and where to learn more.
  • Combining AI and EI – How can these two play nice together and create compelling copy that sounds like a real person is talking to you.

Delivered through 14 insightful videos, Futureproof Copywriting provides a solid roadmap for a wide range of learners from beginners to seasoned professionals. And you can apply these teachings ASAP. You might even use it when writing a review of the course (wink, wink).

Usborne includes some bonus materials to sweeten the pie, offering deeper dives into specific topics of interest and providing further resources to explore.

Should you fear AI or embrace it?

Many writers live in fear of being replaced by AI. Futureproof Copywriting makes it clear that by utilizing EI—an element that can only be provided by humans—copywriters might be needed more than ever in the future.

The big thing I took out of the course was looking at AI as a tool rather than a threat. You learn that AI, when used wisely, can enhance your creativity rather than stifle it. It’s a perspective you need to embrace if you are truly looking to future-proof your career and thrive in a in a rapidly evolving digital landscape.

Nick Usborne’s Futureproof Copywriting course goes for about $200 and there’s typically some sort of discount to knock that price down. It’s money well spent as you also have access to Nick’s Facebook group. Yes, there are some upsells but you’re not beaten over the head with these offers. It’s done in a subtle and respectful way.

What also nice about the course Nick typically responds to inquiries if you have questions. I’m pretty sure he doesn’t use AI for those. The entire course comes across as the friend who’s discovered something cool and wants to share. And that’s why I wholeheartedly recommend:

Futureproof Your Copywriting: Navigating AI Integration with Emotional Intelligence”

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Working from home? Feeling alone? Plymouth, MA Copywriter launches My Home Office Hacks

Yes, working from home has many benefits—commute, wardrobe, optional bathing, etc. You do tend to feel like you’re missing out on things. Best coffee? Latest productivity app? Where to shop for a new (fill in the blank). This used to be the kind of info you would get in the lunchroom at work or grabbing a coffee. My Home Office Hacks, a new Substack newsletter by Joe D’Eramo of Plymouth, MA, will attempt to bridge that gap.

“There are plenty of folks who work from home now. Whether it’s running a business, contractor/freelancer or staff of a company. There are so many of doing this, why not help each other out by sharing what’s working, what’s not. Or what do I do from losing it at my keyboard?” said D’Eramo, who has been working remotely since 2002 as the owner of HiRoad Communications. “My Home Office Hacks is virtual water cooler where we share ideas about the remote working experience.”

Adds D’Eramo, “Input and ideas from readers about what’s working for them are always welcome.”

My Home Office Hacks officially launched in May 2021 as a monthly newsletter. D’Eramo upgraded My Home Office Hacks to a weekly newsletter in October. The newsletter is published on Monday mornings.

In addition to helpful home office tips, My HOH, as D’Eramo affectionately refers to the publication, features the author’s dry sense of humor featured in some of his previous writing efforts—mostly notably his self-published book, Recipes for the Roommate-Impaired.

Titles of some of the first editions of My Home Office Hacks include: Thank you, Chuck Norris; Working from Home and the Second Best Line from Con Air; I Hate When People Eat on Zoom Calls; and Could You Do That in a Normal Office.

“A lot of people treated working at home as sort of a snow day at first. It is definitely not as easy as you might think,” said D’Eramo. “In a lot of ways, it’s more difficult as bosses still expect you to produce. And if you own your own business, you know you have to put the work in. My HOH tries to fill a bit of the void left by not being in an office.”

To subscribe to My Home Office Hacks, visit https://iworkfromhome.substack.com/ or www.hiroadcommunications.com.