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You are here: Home / Archives for “Constant Contact

November 26, 2012 by admin

How you make time for social media

How you make time for social media

One of the bigger laments you hear from small business owners stems from a lack of time for tasks like updating websites, publishing an e-newsletter and posting to their respective business’s social media sites. While the first two items do take a distinct amount of effort, even the busiest people have time to join the social media conversation.

Want to know how?

It’s as simple as looking just above the banner of this e-newsletter.

 

Nowadays, most e-newsletters and websites have social media icons that enable you to share with a click of your mouse. So, if you stumble upon an article that you find provocative or topical, you can post to your Facebook, Twitter or LinkedIn account just like that.

One of the great things yours truly has discovered lately is that by clicking on the LinkedIn button in a Constant Contact newsletter, you can not only post as an update to your profile, but send to the groups of your choosing.

Of course, it does require some thought as to what you want to post and the comment you want to make with it or the discussion you want to start. Still, how many times a day do you come across something of interest that you would like to pass on? Or, let me rephrase that, how often do you come across something you could pass on?

Social media is about being out there. This is just one tactic to making it easier for you to do that.

Filed Under: Blog, Constant Contact Newsletter Tagged With: "Constant Contact, ad writer, blog writer, Boston copywriter, copywriter, social media copywriter

October 3, 2012 by admin

My controversial LinkedIn strategy

It started out as a simple response to a discussion in a LinkedIn group. The topic was “How to build your e-mail list”. The discussion originator offered 22 ways to build up your e-mail list. To this, my addition/suggestion was to send a note to your new LinkedIn connections and ask the following:

Can I add you to my e-newsletter mailing list?

This rather simple request received rave reviews from most who commented. One group member, however, accused me of social media extortion (“How dare you make being on your mailing list a condition of connecting!”).

Overall, the rest of the discussion group thought it was a great idea. But it did get it did get me thinking. How many of you who use LinkedIn actually reach out to the people you connect with?

If the answer to that is, “not at all” or “not as often as I’d like”, an e-newsletter is the perfect vehicle. How so? First, it starts a conversation with your new connection. Even if the answer is no (e.g. I can understand why you wouldn’t want to be on yet another e-mail list…).  Second, it does give you an idea of your new connection’s interest in truly networking, particularly if there is no response.

The idea of networking is to develop a relationship with another person so that you can pass leads or referrals down the road. An e-newsletter, in addition to your website, gives new connections a way to get to know you and your business. If receiving your e-newsletter is an imposition, it’s probably not likely that person is going to be terribly active in passing leads or referrals to you.

The real beauty of this strategy is that it’s a two-way street. If the new connection is okay with being on my list, I have no problem being on theirs. And that can be the springboard to vested networking and lead/referral generation.

Does this work? It really does depend on the people involved. There are serial connectors out there who seem to be far more interested in bragging about the number of connections rather than actual networking. But if you’re on LinkedIn and getting little more than a “thank you” for the connect, you may want to consider this approach as a concise way to start a conversation and talk about what’s going on with your business.

If you do not have an e-newsletter, we can help. For a free estimate on what it would take to start your own e-newsletter, please give me a call at 617-848-0848 or drop me an e-mail. Better yet, take advantage of Constant Contact’s free 60-day trial.

Filed Under: Constant Contact Newsletter Tagged With: "Constant Contact, constant contact reseller, copywriter, web copywriter

October 28, 2011 by admin

The perfect e-newsletter

Let me break this to you gently: you are not reading it.

The perfect e-newsletter features a smoking subject line that demands, not asks, that you open the e-mail.

The design and layout looks like a piece of art. Subtle and sophisticated, it complements the words on the page beautifully.

The first headline fastens you to your seat like a nail gun at close range.

The articles suck you in and command you to call, click or e-mail, credit card or checkbook in hand.

The perfect e-newsletter.

And you know how many people will read that perfect e-newsletter?

That depends on one key factor: -whether or not you actually sent it.

It’s a trap that many small business owners fall into. You want your e-newsletter to be perfect. What happens is you sweat the tiniest details and then get caught up in the other many details of your business. Consequently, you miss an easy opportunity to consistently stay front-of-mind with customers/clients, prospects and, probably most importantly, your network.

One of the many beauties of the Internet age is the ease in which you can evolve your marketing materials with very little associated costs. A website, for example, is never truly finished because you should always be adding content. It’s the same for an e-newsletter. You put out your best effort and then keep tweaking to make the next effort even better.

Will it cost you business if you put out an e-newsletter that not done particularly well? Maybe.  Will it cost you business if you do
nothing and you don’t maintain consistent contact with your target audience? Most definitely. And that’s the true price of perfection.

Filed Under: Blog, Constant Contact Newsletter Tagged With: "Constant Contact, Constant Contact reviews, Constant content, e-mail marketing

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