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You are here: Home / Blog / The real ROI on blogs, tweets, and e-newsletters

September 21, 2010 by admin Leave a Comment

The real ROI on blogs, tweets, and e-newsletters

We all have that friend who forwards jokes, jpg’s and other “amusing” e-mails. Some you read, most you probably don’t. Some you may even find annoying. Yet the next time you see him or her, even if it literally has been five years since you saw each other in the flesh, you will feel like you are fairly up-to-speed with that person. Why? Because those e-mails have kept them current in your mind.

In business it can work the same way. By blogging, tweeting, posting, sending either e-newsletters or hard copy newsletters, you’re reminding your network and current customer base that, yes, you are indeed still around. By staying front of brain, your product or service remains relevant because you have successfully remained current in their mind. The key is consistency.

A lot of business owners want to put out a regular blog or e-newsletter and participate in social media. A heavy workload and so many hours in the day often get in the way. Then it becomes easy to say “we haven’t gotten any business from those efforts”.

Truth be told, those efforts are a form of networking. And by staying consistent with those efforts, you make it easier to get down to business when you next meet in person or speak on the phone with your network and customer base.

If you’re interested in starting your own e-newsletter, we can help. HiRoad Communications is a certified Constant Contact reseller. To take advantage of their 60-day free trial period, click here. And if you need content, drop us a line. And don’t forget to ask about our new Social Media Package, which includes one 500-word blog with 10 related social media posts/tweets/updates.

Filed Under: Blog

Joe Deramo

About Joe D’Eramo

As young children growing up, nobody ever says, “I want to be a copywriter.” It’s an avocation that chooses you. Somewhere between writing articles for the school newspaper and a term paper for advertising and marketing class in college, a light goes on and shouts, “this is what I should do, be a … [Read More...]

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