That’s a pretty good reason why nobody reads it. If your company does not have an e-newsletter and you downloaded this report, chances are you know it’s something you should do. And why not? An e-newsletter provides another way to get in front of your current and former clients in an unobtrusive fashion.
The Fix:
Get one and commit to putting out an issue at least once a quarter. But honestly, if you really want to reap the benefits, make it monthly.
By regularly publishing an e-newsletter or some other communiqué, you improve the odds of former clients becoming current ones; and lessen the likelihood of current clients, now adequately informed, turning to the competition for a service they didn’t know you offered.
That alone more than covers the cost of putting out an e-newsletter (relatively affordable with e-mail marketing programs like Constant Contact, which can run for as little as $20 per month, depending on your e-mail list. Or even free e-mail marketing platforms like MailChimp.
The goodwill you create with your client base with regular communication is an added bonus. It’s a win-win, but only if you do it right.
This blog was taken from “Why Nobody Reads Your e-Newsletter… and How You Can Fix It”
Addendum:
The last version of Why Nobody Reads Your E-Newsletter came out several years ago. Since then, much has changed about e-newsletters. Much is still the same. With all the hype about social media, e-newsletters remain an essential part of any company’s arsenal. Especially since the content created for e-newsletters can easily be repurposed for social media.
