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You are here: Home / Blog / Putting a value on “free”

October 7, 2007 by admin

Putting a value on “free”

Sure, it’s the most powerful word in advertising, but the effectiveness of the word “free” really depends on what you’re getting. If you’ve ever been to a yard sale and seen a big pile of stuff for free, you know exactly what I mean.

That’s why companies offering “complimentary” visits and “free” consultations do themselves and their product a huge disservice by not reminding customers and clients the value of “free.” If a new customer doesn’t know an hour of your time costs $100 or a product costs $25, are they going to be more responsive or less responsive if they want to make a purchase or retain your services–especially if you just gave it away for nothing?

That’s not to say a free consultation or sample is not a great way to introduce potential customers. Just remember that when you say “free” add some text saying, “ordinarily a $___ value,” or something to that effect. This way you’re still giving something away to lure business, but you’re not devaluing your livelihood either.

Filed Under: Blog

Joe Deramo

About Joe D’Eramo

As young children growing up, nobody ever says, “I want to be a copywriter.” It’s an avocation that chooses you. Somewhere between writing articles for the school newspaper and a term paper for advertising and marketing class in college, a light goes on and shouts, “this is what I should do, be a … [Read More...]

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