It’s true. Paul Giammati, the actor who played John Adams in the acclaimed HBO miniseries, also played Marty Wolf, the evil, blue-faced liar/director in the teen flick, Big Fat Liar. That was after playing a character known as “Pig Vomit” in Howard Stern’s Private Parts.
In fact, if you dig a little deeper into Paul Giammati’s career, you will also see he had a bit part in the 90s cult classic Singles (he played a guy making out with his girlfriend in a restaurant booth).
While a part like that may have discouraged some, Giammati had faith in his talent and what he had to offer and stayed with it. He has since been outstanding in countless movies and won awards and was nominated for an Oscar for Cinderella Man. Yet it all basically began with a movie where he never said a thing.
Far too many small businesses expect every marketing effort-ad, press release, blog, direct mail blast or article-to be a John Adams. In reality, you’re lucky if it’s “Pig Vomit”-a role in which Giammati was fantastic.
The point is that each time you market your company via whatever outlet you choose, you are building your brand and your resume. Every release, rewrite of your Web page, direct mail letter, e-newsletter, Facebook page, etc. earns you credibility credits. So while it’s okay to strive for John Adams, there’s no shame if those efforts resemble a Big Fat Liar. Put enough of those marketing efforts together and your business could figuratively end up walking down the red carpet.