HiRoad Communications

Copywriting that speaks to your target audience

  • Home
  • About HiRoad Communications
    • Copywriting Services
    • About Joe D’Eramo
  • Copywriting Portfolio
    • Website content
    • Newsletters and e-newsletters
    • Press releases and coverage
    • Bylined articles
    • Ads
    • Autoresponder e-mails
    • Blogs
    • Brochures
    • Direct mail
    • e-Books
    • Publishing
    • Radio spots
    • Sales sheets
  • Testimonials
  • Contact Us
  • HiRoad Newsroom
    • Press releases
    • Client News Coverage
    • Constant Contact Newsletter
    • Blog
You are here: Home / Blog / Google Alerts: the worst kept secret and least utilized business tool.

February 10, 2010 by admin

Google Alerts: the worst kept secret and least utilized business tool.

Who hasn’t, out of morbid curiosity, done an Internet search on your name or business name? If we could see a show of hands, it’s probably a good bet that everybody raised them. That’s what makes it slightly perplexing why people do not use Google alerts.

For those of you who may not know, Google, Yahoo and other Internet search sites offer a free tool where you submit a keyword or keyword phrase and you will be notified by e-mail when that word or phrase appears on the Internet.

For example, we could choose an alert for “HiRoad Communications”. Then we can determine whether we want to be notified when “Hiroad Communications” is mentioned anywhere on the Web or just on News sites. You can even determine how often you want to receive the e-mail–as it happens, once a day or once a week. Pretty cool.

As a business that offers PR services, HiRoad Communications uses Google alerts to see if the releases we put out for clients are picked up by news sites as well as traditional sites. While not as effective as a clipping service, the price is right-free. Yes, you may miss an occasional clip, but you get the big ones and that’s what’s really important.

PR aside, it’s just a good idea to create one for your name and business. On the business side, it’s nice to know what people are saying about you or your company. On a personal side, it offers some nice benefits, too. For example, I set one up for my children’s names. Now, if they should happen to make honor roll or if there’s a story on one of their sports teams, I get a notification.

So, if you’ve ever been in one of those curious moods and decide to Google your name, take it one step further and set up a Google alert. Just click here and you can get started today.

Filed Under: Blog

Joe Deramo

About Joe D’Eramo

As young children growing up, nobody ever says, “I want to be a copywriter.” It’s an avocation that chooses you. Somewhere between writing articles for the school newspaper and a term paper for advertising and marketing class in college, a light goes on and shouts, “this is what I should do, be a … [Read More...]

Download our FREE e-book!

Want more traffic? Take the HiRoad.

Call 617-848-0848 or send an e-mail to info@hiroadcommunications.com.com

Copyright © 2025 · HiRoad Communications · 111 Kathleen Drive Plymouth, MA 02360 · 617-848-0848