While gaining media exposure remains the number one goal of a press release, it can have another extremely helpful use—informing your own employees.
Many companies, in their haste to get a release out, forget the folks on the front lines. Sure, the release may have nothing to do with what the majority of your employees do on a day-to-day basis. But if you subscribe to the theory that your employees can be your best sales and pr agents, you need to keep those people current.
On another level, including your employees on your distribution list does have an effect on morale. The announcement itself might not mean a whole lot. Yet reading about it first in the newspaper or hearing it on the radio does. When you have the opportunity to eliminate a “what do I need to know that for, I only work here,” you should take it. Including your workers on your press release distribution is a very easy way to do that.