That’s really not bragging. It’s what every business, large or small should be doing once or twice a week at a minimum.
The “it” referred to here is adding new content to your website (let’s keep it out of the gutter, people).
When it comes to our websites, the fundamental complaint business owners have is not ranking high enough in the search engines. While
there’s the entire science of having the right keyword or keyword phrases, adding new content on on a fairly regular basis remains a critical part of higher rankings. Yet how many actually do it–add new content–each week?
Search engines only see words. Once a site has been indexed, it receives its ranking. If other website owners–new and those with existing sites–add new content with those same keywords, they can leave you in the dust.
That’s why having a blog that’s built into your website–not on separate blog sites–is critical to sustaining your search engine ranking. By simply posting a blog entry with your select choice of keywords, you are sending a message to the search engine spiders to “reindex me” with that new content. That helps keep your site from going to the bottom of the list.
So, how do you manage to do it at least once a week (shame on you if you haven’t caught on by now)? Here are some easy ways to consistently have fresh content:
- Hire a freelance article/blog writer like yours truly to draft a month’s worth of blogs.
- Make it a priority for you or a dedicated member of your staff to add content at least once a week.
- Recruit guest bloggers. Invite non-competitors who have a similar target audience contribute a blog to run on your site. You can return the favor by writing one for theirs. If you work this right, you can be writing one blog a month but have new content every week and reach additional audiences.
- Reference articles and link to them. That’s not advocating publishing an article verbatim on your blog. But a paragraph describing the article and then linking to it is fine.
Companies spend thousands of dollars in establishing a web presence. Yet it’s amazing how many forget to put that same effort on an
ongoing basis by updating the content to ensure the success of the site. By “doing it” once a week (or more), you can keep your website current and virile.