Was going to call this “Five things that saved my backside in 2009” but thought that might be a little extreme. Still, 2009 would not have been the same, and not in a good way, without:
Vocus – While they offer a wide range of services, Vocus’ calling card is in press release distribution. Compared to another company that shall remain nameless (hint: it’s former name is made from pigs), Vocus makes sending out releases a breeze. Even better, it makes personalizing those releases just as simple.
Constant Contact – I know what you’re thinking, you’re living in the Dark Ages? What about blogs? Tweets? Social media? When you get right down to it, Constant Contact is a darn effective tool in communicating with your existing client base. Not that every recipient reads every word. It’s just a nice way to let your clients-current, former and future-know you’re still kicking.
TweetDeck – Okay, so who didn’t attempt some sort of social media in 2009? And if it took you half of 2009 to get Twitter, TweetDeck made it that much easier. Even better, it made it possible for you to post your tweets on Facebook as well.
FreeConferenceCalling.com – Besides the free part, this service enables you to record your conference calls. Call me a babe in the woods, but that’s a service that came in pretty handy for an important interview, but we’ll talk about that in future Changing Lanes.
PDFonfly.com – Not sure exactly what PDF stands for. When a large part of your business is getting your client in the newspapers, nowadays online, you want to get that coverage to them asap. This free service enables you to convert HTML Web pages to PDF PDQ.