You may or may not realize this, but every e-mail you send is a potential invitation to your Web site. Why? Because your e-mail address should contain your domain name (e.g. email@example.com). And just as curiosity killed the cat, a simple e-mail can make the recipient curious enough about your firm to check out your site.
Far too many small businesses miss out on this opportunity by using the e-mail address of the ISP. This is a huge, HUGE mistake! Not only do you miss out on traffic to your Web site, but you leave the impression that you’re a little guy. And “little guys” being able to pass themselves off as “big guys” is one of the true advantages of the Internet.