 | Copywriting that speaks | ||||||||
| Words from a few who have taken the Hiroad Graphic design firms "We've used Joe and Hiroad Communications for a number of projects, many for our highest profile client, Legal Sea Foods. With sometimes very little background information, Joe's been able to crank out headlines and copy that meet and exceed the client's expectations--and with a quick turnaround time." --Catherine Cardoso, art director, Verve Creative, Inc. Marketing firms “Joe does it all: the punchy headline to keyword-rich Web copy to long-format advertorial writing and some mean white papers. Best of all, he is constantly studying the masters of copywriting, direct mail and advertising to great benefit. He just keeps getting better! Responsive, creative, and a skilled sounding board, Joe is an asset to any team.” --Stephen Dill, owner, SRD Interactive "As a Web marketing specialist, I know the critical role content plays in the success of a site. I also know nothing slows down the construction of a site more than waiting for content from the client. We've used Hiroad to write content for several sites. Not only do we get keyword-rich, high quality content, but it's done in a timely manner that greatly expedites production." --Roxanne Richard, WSI Net Partners, Attleboro Falls, Massachusetts Web site designers "We've used Hiroad to write content for a number of our clients' Web sites. Joe D'Eramo has a real knack for incorporating important keywords into the copy while maintaining the reader's attention. The net result is that our clients end up with not only a well-written site, but one that's more likely to show up higher in the search engines." --Judy O'Brien, principal, O'Brien Web Products, Inc. Small business owners “The press release Hiroad wrote for my business was picked up by almost our entire media list. I’m still getting phone calls! The releases turned into 18 new clients for me in the month of March which is $18,000.00 of gross revenue. I cannot thank you enough and would recommend anyone who wants a well written article about their business that Joe D'Eramo, of Hiroad Communications, is your guy.” --Scott Thompson, owner, Fitness Together, Dedham, Massachusetts “In addition to selling durable medical equipment, we offer billing and claims services. Though there’s a bit of overlap, those are two pretty distinct specialties, both with a challenging target audience: doctors. In writing content for our new brochure and Web site, Joe took quite a bit of technical information and conveyed it in an easy-to-digest, conversational tone that really speaks to the reader. The response has been tremendous. The doctors love the new brochure and we anticipate a similar reaction once we re-launch our Web site. Thank you, Joe.” --Steven Goldstein, owner, Medical Finance Resources, East Brunswick, New Jersey Consultants “Joe has a notable ability to grasp complex and often painfully dry subject matter and translate it into lively, informative and highly readable material. He writes well for his audience, always adding an interesting perspective and a human voice to his work. Just as importantly, Joe's persistence and eye for detail in moving projects from conception to production are qualities I could always count on.” --Jim DiNatale, public relations consultant, Newton, Massachusetts “We hired Joe to create a professional look and feel for an internal employee communications and Intranet site. He did a great job, keeping the site fresh, entertaining, and relevant. Joe's versatility really came when our business needs shifted and he made a seamless transition into our corporate marketing arena, delivering high quality work for a variety of publications targeting our business partner agents. This was a delicate balancing act and he was tremendously successful at both.” --Diane Green, human resources consultant, Needham, Massachusetts | ||||||||
